Aug
24
Brian Hack asked:
What are you doing to improve your online advertising income from your site? Internet ad revenues for 2008 were $23.4 Billion. Online ad market share for small business was about 9 percent or $2.1B. That is the share of online advertising Internet entrepreneurs compete for.
Although search engine advertising pays per click, the rate of Internet growth increases competition for PPC income. For the more than 500 PPC search networks that’s good because more pages mean greater circulation. However, for publishers who plug into the PPC networks for ad income it means quantity must come before quality if any meaningful revenue share is to be realized.
To increase ad value, reduce ad costs, and take control of your ad campaigns, independent publishers have to look at what else is available. There is lots of money being spent outside of the PPC networks. For example, display ads, rich media, digital video and sponsorship together accounts for 34 percent of ad revenue. So, what can you do to improve your online advertising and get a bigger piece of the ad income pie?
After PPC, the largest segment is display advertising where an advertiser pays a publisher directly, or through a network, to display banner ads on your web pages. Cost Per Action (CPA) banner ads are popular in CPA networks like Hydra and affiliate aggregators like ClickBank and Commission Junction.
Unlike ClickBank that pays per sale, CPA networks offer a range of pay-per-action depending what the action is. For example, if the action is to sign up to a list, payment for the action might be $1. If the action is a sale, then payment can be as high as a Clickbank payout. In either case, CPA tends to pay more than PPC even though it may take more clicks to complete an action.
Rich media include ads that use animation, sound, and/or interactivity in any format. It can appear in ad formats such as banners, buttons, and interstitials. Interstitials include splash screens, page takeovers and pop-up windows.
Digital video may appear as in-page video commercials or before, during, and/or after a variety of content in a player environment including but not limited to, streaming video, animation, gaming, and music video content. DV can appear in live, archived, and downloadable streaming content.
Sponsorship is a way display-advertising, brand logos, advertorial and pre-roll video are integrated into web page or ezine circulation. Examples include spotlights, advergaming, content and section, and sweepstakes or contests.
Lead generation happens when the action taken is connected to a qualified purchase inquiry or opt in form. Although PPC and classified advertising can also be forms of lead-gen, the display ad channel tends to be more targeted because the ads are selected by the publisher who acts as the main filter for relevance.
Mixed or multi media integration is an important part of a publishers advertising portfolio especially if it is in combination with product promotion. For example if you are paying for advertising to get visitors to view your sales page then a popular way to stretch your ad dollar is to present them with another offer in the event they choose to exit without buying.
Regardless of what revenue model you choose, the most important function you need to manage is the click path. You need to know where the clicks are coming from and what keywords are driving them. There is one resource specially designed to show you how to improve your online advertising income and it is called WebAdTutor.com.
Anthony
What are you doing to improve your online advertising income from your site? Internet ad revenues for 2008 were $23.4 Billion. Online ad market share for small business was about 9 percent or $2.1B. That is the share of online advertising Internet entrepreneurs compete for.
Although search engine advertising pays per click, the rate of Internet growth increases competition for PPC income. For the more than 500 PPC search networks that’s good because more pages mean greater circulation. However, for publishers who plug into the PPC networks for ad income it means quantity must come before quality if any meaningful revenue share is to be realized.
To increase ad value, reduce ad costs, and take control of your ad campaigns, independent publishers have to look at what else is available. There is lots of money being spent outside of the PPC networks. For example, display ads, rich media, digital video and sponsorship together accounts for 34 percent of ad revenue. So, what can you do to improve your online advertising and get a bigger piece of the ad income pie?
After PPC, the largest segment is display advertising where an advertiser pays a publisher directly, or through a network, to display banner ads on your web pages. Cost Per Action (CPA) banner ads are popular in CPA networks like Hydra and affiliate aggregators like ClickBank and Commission Junction.
Unlike ClickBank that pays per sale, CPA networks offer a range of pay-per-action depending what the action is. For example, if the action is to sign up to a list, payment for the action might be $1. If the action is a sale, then payment can be as high as a Clickbank payout. In either case, CPA tends to pay more than PPC even though it may take more clicks to complete an action.
Rich media include ads that use animation, sound, and/or interactivity in any format. It can appear in ad formats such as banners, buttons, and interstitials. Interstitials include splash screens, page takeovers and pop-up windows.
Digital video may appear as in-page video commercials or before, during, and/or after a variety of content in a player environment including but not limited to, streaming video, animation, gaming, and music video content. DV can appear in live, archived, and downloadable streaming content.
Sponsorship is a way display-advertising, brand logos, advertorial and pre-roll video are integrated into web page or ezine circulation. Examples include spotlights, advergaming, content and section, and sweepstakes or contests.
Lead generation happens when the action taken is connected to a qualified purchase inquiry or opt in form. Although PPC and classified advertising can also be forms of lead-gen, the display ad channel tends to be more targeted because the ads are selected by the publisher who acts as the main filter for relevance.
Mixed or multi media integration is an important part of a publishers advertising portfolio especially if it is in combination with product promotion. For example if you are paying for advertising to get visitors to view your sales page then a popular way to stretch your ad dollar is to present them with another offer in the event they choose to exit without buying.
Regardless of what revenue model you choose, the most important function you need to manage is the click path. You need to know where the clicks are coming from and what keywords are driving them. There is one resource specially designed to show you how to improve your online advertising income and it is called WebAdTutor.com.
Anthony
Aug
14
Big Changes in Video Marketing
Filed Under Video Marketing | Leave a Comment
Peter Jon Drew asked:
1. Youtube videos are now listed in the video.google.com video search index.
2. Youtube has announced that they will start revenue sharing with video
publishers.
Chad Hurley, co-founder of YouTube, said Saturday 27th January 2007 that his
wildly successful site YouTube.com will start sharing revenue with its millions
of users.
What affect has this had on the internet marketing community, to date, very
little it seems. It appears the internet marketing community is slow on the pick
up in relation to video marketing on the internet.
Here is a quote from a very large and popular internet marketing forum about
video marketing “I always thought to rank well in a video search engine you
have to have a good catchy video that is viral. This will help to get people
embeded the google code into their site giving it more popularity and then
Google will know this and rank it higher.”
This is simply not the case. That is like saying, build a great
website and the money will come, e.g. a Million dollar website not indexed in
the search engines is worth exactly 0 dollars. This is the same with video on
youtube and video.google.com. You may have the funniest or most inspiring video
ever made but if it is not seen by anybody, you have just wasted a lot of time
and energy producing it. When you have literally tens of thousands of people
submitting videos each day the competition is fierce in terms of getting your
videos to the next stage, which is listed on the high ranking lists, which is
what you need to do to get maximum exposure to your videos.
Since Google.com has purchased Youtube there was much speculation about how
and what this would affect the video community as a whole, this weekend we have
seen that Video.google.com has now added the entire Youtube Video collection to
its database effectively tripling the video.google.com video database. The true
effects of this merge have yet to be seen, though those of us who regularly
monitor the top 100 results in video.google.com will see that nothing much has
changed in the top 100. Though videos that ranked well for specific niches have
been pushed down the VERPS (Video Engine Ranking Positions) e.g. videos that for
the last 6 months ranked in the top 5 for the search term Diet Coke Mentos, have
now been pushed down the VERPS to the second page and replaced by videos from
youtube.com.
Now Enters Youtube.com announcing that they will start revenue sharing,
simply put, sharing the revenue generated by advertising surrounding the video
content similar to what sites like
www.thevideosense.com (sharing 50%)is doing currently with their video
publishers. How they plan to do this and how much they will be sharing has not
yet been released, the leaders in the video marketing community are hoping it
will be a lot. There has been no mention of their terms and conditions relating
to the video content that will qualify for revenue sharing, most likely this is
one of their strategies to increase their fresh video content being submitted to
youtube and trying to eliminate their members submitting copyright material
which has caused them so much grief up to date.
At the very least, Since the recent youtube announcement this will get the
attention of the internet marketing community now that there is the added
possibility of making money from videos.
There are huge changes happening on the internet right now. This is a ground
floor opportunity to be right at the forefront of Internet Video Marketing. Its
pretty much an even playing field right now. There has never been a better
opportunity to be involved.
New on the internet marketing scene is the Video SEO competition Held by
Peter Drew, this was designed to help 1. encourage internet marketers to get
involved in video marketing and 2. to teach these people interested the skills
needed to rank highly and get targeted traffic to their websites via freely
hosted video content.
Keep an eye on Peter Drews blog for up to date information on every thing
related to Video Marking on the Internet.
Warren
1. Youtube videos are now listed in the video.google.com video search index.
2. Youtube has announced that they will start revenue sharing with video
publishers.
Chad Hurley, co-founder of YouTube, said Saturday 27th January 2007 that his
wildly successful site YouTube.com will start sharing revenue with its millions
of users.
What affect has this had on the internet marketing community, to date, very
little it seems. It appears the internet marketing community is slow on the pick
up in relation to video marketing on the internet.
Here is a quote from a very large and popular internet marketing forum about
video marketing “I always thought to rank well in a video search engine you
have to have a good catchy video that is viral. This will help to get people
embeded the google code into their site giving it more popularity and then
Google will know this and rank it higher.”
This is simply not the case. That is like saying, build a great
website and the money will come, e.g. a Million dollar website not indexed in
the search engines is worth exactly 0 dollars. This is the same with video on
youtube and video.google.com. You may have the funniest or most inspiring video
ever made but if it is not seen by anybody, you have just wasted a lot of time
and energy producing it. When you have literally tens of thousands of people
submitting videos each day the competition is fierce in terms of getting your
videos to the next stage, which is listed on the high ranking lists, which is
what you need to do to get maximum exposure to your videos.
Since Google.com has purchased Youtube there was much speculation about how
and what this would affect the video community as a whole, this weekend we have
seen that Video.google.com has now added the entire Youtube Video collection to
its database effectively tripling the video.google.com video database. The true
effects of this merge have yet to be seen, though those of us who regularly
monitor the top 100 results in video.google.com will see that nothing much has
changed in the top 100. Though videos that ranked well for specific niches have
been pushed down the VERPS (Video Engine Ranking Positions) e.g. videos that for
the last 6 months ranked in the top 5 for the search term Diet Coke Mentos, have
now been pushed down the VERPS to the second page and replaced by videos from
youtube.com.
Now Enters Youtube.com announcing that they will start revenue sharing,
simply put, sharing the revenue generated by advertising surrounding the video
content similar to what sites like
www.thevideosense.com (sharing 50%)is doing currently with their video
publishers. How they plan to do this and how much they will be sharing has not
yet been released, the leaders in the video marketing community are hoping it
will be a lot. There has been no mention of their terms and conditions relating
to the video content that will qualify for revenue sharing, most likely this is
one of their strategies to increase their fresh video content being submitted to
youtube and trying to eliminate their members submitting copyright material
which has caused them so much grief up to date.
At the very least, Since the recent youtube announcement this will get the
attention of the internet marketing community now that there is the added
possibility of making money from videos.
There are huge changes happening on the internet right now. This is a ground
floor opportunity to be right at the forefront of Internet Video Marketing. Its
pretty much an even playing field right now. There has never been a better
opportunity to be involved.
New on the internet marketing scene is the Video SEO competition Held by
Peter Drew, this was designed to help 1. encourage internet marketers to get
involved in video marketing and 2. to teach these people interested the skills
needed to rank highly and get targeted traffic to their websites via freely
hosted video content.
Keep an eye on Peter Drews blog for up to date information on every thing
related to Video Marking on the Internet.
Warren
Aug
2
Tazoodle – The Future of Search Engines Starts here.
Filed Under Tazoodle Search Engine | Leave a Comment
tazoodle asked:
tazoodle.net Thanks for your interest in Tazoodle.. Add a “Google Like” Search Engine To Your Diversification.. Tazoodle is very unique and when launched, will attract millions of advertisers and viewers alike. Tazoodle will be big and you’re one of very few people that will have rare opportunity. Presentations of Tazoodle are by invitation only. Very few people have been invited. No formal announcement has been made about Tazoodle since our competition will be intimidated. Take the existing …
Tracy