Aug
24
Brian Hack asked:
What are you doing to improve your online advertising income from your site? Internet ad revenues for 2008 were $23.4 Billion. Online ad market share for small business was about 9 percent or $2.1B. That is the share of online advertising Internet entrepreneurs compete for.
Although search engine advertising pays per click, the rate of Internet growth increases competition for PPC income. For the more than 500 PPC search networks that’s good because more pages mean greater circulation. However, for publishers who plug into the PPC networks for ad income it means quantity must come before quality if any meaningful revenue share is to be realized.
To increase ad value, reduce ad costs, and take control of your ad campaigns, independent publishers have to look at what else is available. There is lots of money being spent outside of the PPC networks. For example, display ads, rich media, digital video and sponsorship together accounts for 34 percent of ad revenue. So, what can you do to improve your online advertising and get a bigger piece of the ad income pie?
After PPC, the largest segment is display advertising where an advertiser pays a publisher directly, or through a network, to display banner ads on your web pages. Cost Per Action (CPA) banner ads are popular in CPA networks like Hydra and affiliate aggregators like ClickBank and Commission Junction.
Unlike ClickBank that pays per sale, CPA networks offer a range of pay-per-action depending what the action is. For example, if the action is to sign up to a list, payment for the action might be $1. If the action is a sale, then payment can be as high as a Clickbank payout. In either case, CPA tends to pay more than PPC even though it may take more clicks to complete an action.
Rich media include ads that use animation, sound, and/or interactivity in any format. It can appear in ad formats such as banners, buttons, and interstitials. Interstitials include splash screens, page takeovers and pop-up windows.
Digital video may appear as in-page video commercials or before, during, and/or after a variety of content in a player environment including but not limited to, streaming video, animation, gaming, and music video content. DV can appear in live, archived, and downloadable streaming content.
Sponsorship is a way display-advertising, brand logos, advertorial and pre-roll video are integrated into web page or ezine circulation. Examples include spotlights, advergaming, content and section, and sweepstakes or contests.
Lead generation happens when the action taken is connected to a qualified purchase inquiry or opt in form. Although PPC and classified advertising can also be forms of lead-gen, the display ad channel tends to be more targeted because the ads are selected by the publisher who acts as the main filter for relevance.
Mixed or multi media integration is an important part of a publishers advertising portfolio especially if it is in combination with product promotion. For example if you are paying for advertising to get visitors to view your sales page then a popular way to stretch your ad dollar is to present them with another offer in the event they choose to exit without buying.
Regardless of what revenue model you choose, the most important function you need to manage is the click path. You need to know where the clicks are coming from and what keywords are driving them. There is one resource specially designed to show you how to improve your online advertising income and it is called WebAdTutor.com.
Anthony
What are you doing to improve your online advertising income from your site? Internet ad revenues for 2008 were $23.4 Billion. Online ad market share for small business was about 9 percent or $2.1B. That is the share of online advertising Internet entrepreneurs compete for.
Although search engine advertising pays per click, the rate of Internet growth increases competition for PPC income. For the more than 500 PPC search networks that’s good because more pages mean greater circulation. However, for publishers who plug into the PPC networks for ad income it means quantity must come before quality if any meaningful revenue share is to be realized.
To increase ad value, reduce ad costs, and take control of your ad campaigns, independent publishers have to look at what else is available. There is lots of money being spent outside of the PPC networks. For example, display ads, rich media, digital video and sponsorship together accounts for 34 percent of ad revenue. So, what can you do to improve your online advertising and get a bigger piece of the ad income pie?
After PPC, the largest segment is display advertising where an advertiser pays a publisher directly, or through a network, to display banner ads on your web pages. Cost Per Action (CPA) banner ads are popular in CPA networks like Hydra and affiliate aggregators like ClickBank and Commission Junction.
Unlike ClickBank that pays per sale, CPA networks offer a range of pay-per-action depending what the action is. For example, if the action is to sign up to a list, payment for the action might be $1. If the action is a sale, then payment can be as high as a Clickbank payout. In either case, CPA tends to pay more than PPC even though it may take more clicks to complete an action.
Rich media include ads that use animation, sound, and/or interactivity in any format. It can appear in ad formats such as banners, buttons, and interstitials. Interstitials include splash screens, page takeovers and pop-up windows.
Digital video may appear as in-page video commercials or before, during, and/or after a variety of content in a player environment including but not limited to, streaming video, animation, gaming, and music video content. DV can appear in live, archived, and downloadable streaming content.
Sponsorship is a way display-advertising, brand logos, advertorial and pre-roll video are integrated into web page or ezine circulation. Examples include spotlights, advergaming, content and section, and sweepstakes or contests.
Lead generation happens when the action taken is connected to a qualified purchase inquiry or opt in form. Although PPC and classified advertising can also be forms of lead-gen, the display ad channel tends to be more targeted because the ads are selected by the publisher who acts as the main filter for relevance.
Mixed or multi media integration is an important part of a publishers advertising portfolio especially if it is in combination with product promotion. For example if you are paying for advertising to get visitors to view your sales page then a popular way to stretch your ad dollar is to present them with another offer in the event they choose to exit without buying.
Regardless of what revenue model you choose, the most important function you need to manage is the click path. You need to know where the clicks are coming from and what keywords are driving them. There is one resource specially designed to show you how to improve your online advertising income and it is called WebAdTutor.com.
Anthony